Somewhere Between is run by sister-duo, Mignon & Charmaine – two style savvy, detail-driven individuals with a passion for parenting and an abundance of hands-on knowledge between them.

These “tween” years (as they begrudgingly call them) can be tough for parents and tweens alike. Mignon & Charmaine understand that with a rapidly growing tween comes a swath of new challenges for parents, including an ever-evolving sense of personal style and a desire for independence.

Many tweens feel like they’re not being taken seriously. They’re developing social awareness, creativity and drive, yet they’re unable to receive the trust and freedom they crave. As parents we see their struggle and feel frustrated and confused but it’s difficult to know what to do. On our site you will be able to read advice about nutrition, hormones, skincare, emotional resilience, cyber security, book recommendations, age appropriate music/movie/TV recommendations, book reviews, travel, interiors, parties, fashion + more.

With this, the importance of your child feeling comfortable, stylish and happy in their clothing is also important during this period in their lives. With a focus on accessibility, and catering for tweens of all different personalities and styles, Somewhere Between also gives you access to a comprehensive directory of quality brands, products and services. Whether you’re looking for on trend pieces or everyday casuals, have a keen interest in brand names or simply want the best quality for the best price. The list of featured retailers is carefully curated by the girls and features a number of smaller, independent stores that otherwise would be hard to stumble across.

 

Where to next?

If you’re in the mood for shopping, head straight to the directory.

Feel like some reading? The blog is where it’s at.

Interested in listing your store or label read more here.

“Somewhere Between was created as a platform to help navigate through those tween years – to bring together the very best clothing, products, services and advice in the one place. I wanted to make this important life stage in your children’s lives effortless and memorable – a time to embrace and a time to flourish.

 

Please join us in the journey!  As we’re in this together, it’s important that we provide you with the products and information you really need. So if you have any requests or even want to contribute something of your own, please drop us a line. We’d love to hear from you.”

 

– Charmaine Sisomphou, Co-founder