Finding fashion for tweens can be hard! They’re in a wonderful stage of life and development where they’re discovering who they are; a time where childhood meets a desire for independence and the wonders of adulthood to come. With this comes an evolving sense of style, one that’s driven by a newfound sense of creativity, social awareness and freedom of thought.
I know that many parents struggle to find age-appropriate clothing for their pre-teen girls, it’s one of the reasons we started Somewhere Between in the first place – I noticed so many Mums asking where to get good quality tween clothes that weren’t too “grown-up” and I wanted to provide a go-to site to find them all.
Style as a tween is something parents will quickly learn they can guide but not dictate. This is a beautiful thing in itself, as it leads to personal discovery and self-expression. In my experience, tweens need to have two things to meet their fashion needs; they need to feel like they are dressing to their own style and they need to be comfortable – which in turn makes them feel good about themselves.
Often the social pressure of being the “perfect size” springs up too. This is not something we want our children to be worrying about. And when you add in trying to keep the magic spark of childhood alive, tween fashion can start to feel like a minefield for all of us! Fortunately, there are some great resources for tweens that embrace the self-love revolution.
With all of that in mind, where does a parent even start when looking for age-appropriate brands? Balancing childhood, adulthood and personal style? Thankfully there are a whole bunch of beautiful brands with versatile pieces that tick all these boxes, and then some.
Here are some of my top picks for stylish, comfortable brands and stores that you, and most importantly your tween girl, will love.
Department and chain stores
Hear me out; there are some great finds in our bigger department stores and chain stores that suit almost any budget and their selection in sizes and style can be huge – it’s a pretty extensive list too! Check out David Jones, Myer, Target, Big W, Kmart, Best and Less, Decjuba, Zara, H&M, Seed Heritage, Country Road, Cotton On Kids (up to size 10) and Free by Cotton On (sizes 10-14). Depending on your style and budget there’s something to suit everything. Our go-to’s are Target, Zara and Cotton On but we’ve found awesome pieces in all of these shops.
Source: Cotton On
Also, a special mention has to go out to Pavement who released a world-first in pre-teen and teen sizing. Children, like adults, come in all different shapes and sizes. Their tagline is “Your size is as individual as you are” and the new range includes Pavement Individual Fit and Universal Fit for sizes 8-18+. It’s inclusive sizing so that all girls can feel confident, stylish, and can shop without judgement. There are so many girls and parents out there that will find this transforms the way they shop; I really love brands that are conscious and inclusive. We were very saddened to hear that the label had closed down last year but super happy to hear that they are relaunching mid-year.
Source: Pavement Brands
Every day and weekend wear
Brands that we love for everyday wear include:
Rock Your Baby (up to size 12) – Clothes that both capture and enhance the fun, innocence and imagination of childhood.
Bardot Junior (up to size 16) – Practical and playful, capturing the imagination and essence of youth.
Gelati Jeans (sizes 8-16) – Fun and colourful, on-trend clothing for girls with an awesome denim range.
Source: Gelati Jeans
When it’s time to dress up a little fancier you might like:
Sunset Lane (sizes 8-16) – Boutique Melbourne label by ‘Designer Kidz’ that specialises in event dresses.
Tutu Du Monde (up to size 16) – Reminiscent of ethereal French ballet costumes, hand-crafted and hand-dyed with an old-world feel. Truly magical!
Source: Tutu Du Monde
International and online-only retailers
The options online are endless. For Australian online stores I recommend you check out Hipkin for fun, fresh and functional streetwear, and Buckets & Spades who host some of Australia’s leading designer kids-wear brands. You also can’t go past The Iconic for their wide selection of brands and free no-fuss returns.
Those are some of my top picks for good quality fashion for tween girls in Australia that aren’t too childlike, and aren’t too grown up! It’s definitely a delicate balance; one that we can try to navigate with them and with the help of some awesome and stylish brands.
If you need some inspiration head on over to our Insta account where we share tween fashion, products and services or you can check out our shopping portal – with all these brands listed for you and many more.