Denim is timeless. What I LOVE about I dig denim is that it goes with everything. These classic pieces with the elements of colour created from the wild - the sea, the rocks and open skies - move into every season, never dating. It's the go-to piece that goes with everything and with three kids our I dig denim pieces have the ability to move from one child to the next with their unisex style and the versatility to even find their way into my wardrobe!
Fashion is what you buy, style is what you do with it.
Style is a way of saying WHO you are without speaking.
Fashion is about something that says HERE I AM!
Style is knowing who you are, what you want to say, and not giving a damn.
I say dress to please yourself, listen to your inner muse and take a chance.
I dig denim is a Gothenburg based denim brand for kids between 2-15 years, founded in 2009 by designer Hanna Clavegård. You can purchase I dig denim from Hipkin, SODA Shop, and A Little Bit of Cheek or if you are outside of Australia from their online store.
Models are wearing clothing provided by I dig denim -
Georgia is wearing Bonnie tee (white), Madison jeans (grey) and the Kingsley dress (blue)
Nate is wearing Lauren tee (white), Alabama jeans (blue worn) and the Zeke classic chimney cap
Photography by Nicole Langford