We recently came across the AMAZING Wonder Magazine and instantly fell in love with its story and mission. Targeted towards pre-teen girls, Wonder Magazine aims to inspire, empower and encourage girls to play, learn and dream. We gave it a test drive with two of our girls and they absolutely loved it! It's full of articles and activities that kept the girls entertained for days. We spoke to the magazine's creator, Tarah Smith, to hear her vision for the future of Wonder.
Can you tell us a little bit about Wonder Magazine?
Wonder is an Australian quarterly publication for pre-teen girls. A publication that empowers girls to be creative, brave, kind and to inspire them to think about who they are and what they could be. Wonder is free from the stresses of the adult world and relatable to the girls in the pre-teen age group.
How did the idea come about?
Wonder came after a conversation with friends over a cup of tea while watching our girls play. Marvelling at how beautifully they're growing whilst acknowledging the challenges along the way. All of us feeling the separation that naturally occurs as our children grow and become more and more independent. Conscious of not being our child's only influence whilst pondering popular role models and influencers. Through searching for Australian publications for pre-teen girls, I found the use of celebrity gossip, unrelatable role models and heavy marketing very concerning... this inspired me to create my own.
Why is it so important that tween girls have their own publication, not only to read, but to contribute to as well?
Wonder gives our girls the opportunity to connect with each other. It’s relatable and real. With so many influences coming from celebrities, fashion and life in the northern hemisphere I felt it was important to have a publication available that resonates with our Australian readers. I feel that by giving our readers the opportunity to contribute to Wonder that it gives them a sense of connection through the stories and artworks that are shared. It’s really inspiring to see what other girls are making and doing! We hope to build a community of girls who support and inspire each other without any competitiveness and judgment.
What is the most important message you want the girls who read your magazine to understand?
To enjoy being a kid. There’s no rush to grow up! Don’t stop being amazed and in awe of the world. I know it might sound like we have our rose coloured glasses on but we want our readers to feel inspired and rosey about the world. This is the next generation of women who have the potential to do amazing things and it all starts with a bit of curiosity and wonder.
If you could sum your brand up in 3 words, what would they be?
Playful. Creative. Inspiring.
What piece of advice do you think is most important for young girls to remember, as they grow up and become more aware of themselves?
To be kind to ourselves and to others. A bit of kindness goes a long way, it has a ripple effect. Our words and actions not only affect others but ourselves too. Being kind, considerate and mindful towards others is so important in keeping happy, healthy relationships. We have two pre-teens girls in our house and this is something we talk about a lot, especially when things are getting heated! It’s also super, super important to be kind to yourself! Eat well, rest and try to catch any negative self talk and replace it with something positive.
If you could go back tell your tween self one thing, what would it be?
Don’t worry! I was pretty fortunate to have a happy, balanced childhood but I was a worrier. I still am! The thing is, all the things that I worried about happening never happened.
Feeling inspired yet? We certainly are! If you want to get your hands on a copy of Wonder Magazine, or if you have a tween who would love the chance to contribute something to the next edition, make sure you pop over to their website and check it out!