Tween Lifestyle Label 

Designed to celebrate the freedom and fun of youth whilst empowering the young adult within, REAL PRETTY KIND was born of the desire to 'have tweens' back'.

Anchored in culture and wellness, Real Pretty Kind (RPK) is finally a label that speaks to Tweens. Championing Tween Spirit - their dreams, goals and causes. Standing for them and with them, encouraging them to do the same for one another. Together stronger.

Unlike the standard high street labels, their Slow-to-go-Fast fashion model is non-seasonal and instead drops in limited must-have editions throughout the year. Their cult following knows to act quick or miss out!

Streetwear tees, totes, bucket hats and sweatshirt classics, focus on a slightly 'cooler' and more crafted look than the kiddie phase Tweens are evolving from, on democratic and 'every body' flattering shapes and sizes extending well beyond the average "Tween" age.

And to extend the good vibes, a range of gifts championing SELF CARE + KINDNESS in the Tweendom are also available; PLUS Tween resources and cool quarterly zine accessible free on their website.

A percentage of profits across RPK's entire range is invested in charity partners Alannah + Madeline Foundation and The Butterfly Foundation to bust bullying and negative body image - two of Tweens key causes of concern. So when Tweens shop with RPK, they stand with their fellow Tweens and put MORE JOY back into the Tweendom.

Located: Australia

Shipping: Australia

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