Launched in 2003, Melbourne based SUDO has been leading the way in forward thinking, functional fashion, rich in detail, for the next generation of fashion lovers. The brand ethos is plain and simple, SUDO designs and develops on trend, fashionable and progressive clothing and accessories that fit kids. Breaking the mould from mainstream children's fashion has gained the independent label a cult like following and is seeing the brand flourish and go from strength to strength with each new season.
"Each season we take our inspiration from international trends in men’s and women’s fashion, and then interpret that to suit kids. It means we have a uniquely on trend label that isn’t so much ‘kids clothing’ as ‘fashion that fits kids." - Head Designer, Terry Lay
Sizing: 2 - 14 years
Stockists: Australia, New Zealand, Japan, Singapore, Malaysia and Europe